Meet our Members: Mitch n Moo

This week, we meet ANA Founding Member and owner of Mitch n Moo, Cassandra Liplyn.


Tell us about your background. What did you do in your past life, before children?

Before cloth nappies! I’ve had a range of jobs. My first job was a pizza delivery driver, then I had a mixed bag, from office manager to receptionist and even a barista, then I became a real estate agent until the last bust and I became a customer service officer.

Tell us about your journey into the cloth nappy industry.

I was a dual user of cloth and disposables with my first son; with my love of cloth, (or shall we say my small obsession with cloth nappies), I knew this was my area, my little niche in the world. But I wondered how I was going to set up a business that would keep my interest and passion alive, and would bring many new parents to the wonderful world of modern cloth nappies.   I talked about starting a business for the first 18 months with my son, Mitch, but it wasn’t till a change at work that I was pushed to finally take a leap of faith in myself and put all my thoughts in to action. Once we began the testing and design/redesign of our nappies, we then brought in some other wonderful brands to complement our range.

Mitch n Moo cloth nappies

How has the cloth nappy industry changed since you started your business?

Mitch’n’Moo is only relatively young, however I have seen the industry starting to take shape. Customers are thriving on knowledge and wanting to know more about sustainability, cost and the quality of the products. Customers also are more aware of the ‘China cheapie’ phenomenon and the need to research the nappies first.

What is the hardest thing about running your own business?

The hardest thing about running your own business is time management and raising family all in one. It’s very hard some days to fit everything needed with small children and time required to manage all the behind the scenes things such as newsletters, website updates, etc.

What’s one thing you know now that you wish you’d known when you started your business?

There’s no need to second guess myself. When I started Mitch’n’Moo I didn’t have confidence in my own ability, and would take weeks to make a decision. This meant sometimes I missed opportunities.

Who helps you run your business?

Mitch’n’Moo is predominantly run by myself, Mr Mitch’n’Moo, aka Mat my hubby helps out at markets, and is my sounding board for new projects and products.

Mitch n Moo cloth nappies: the faces behind the business

What do you do to relax?

I play soccer and chill on the lounge watching a good girly movie.

What’s the best piece of advice you’ve been given?

No matter how crazy life gets, take 10 minutes a day to sit in silence and just breath.

What’s something you’d like your kids to remember about you?

No matter how busy I am, I always have time for them.

Tell us your favourite quote or saying.

Changing the world one nappy at a time.

Is there anything else you think our readers would love to know about you or your business?

Mitch’n’Moo is still growing and now, with the ANA up and running, only good things can be in our future.

Mitch n Moo cloth nappies

If you’re in the Blue Mountains or Western Sydney, you can find Mitch n Moo at the Glenbrook Farmers and Fine Foods Market on the 1st Saturday of every month from 8 am to 12 pm, or online via their Website and on Facebook.