Let’s face it. The window to your shop is the first thing a potential customer will see. It needs to draw their attention. An enticing window display will encourage people to “click through” as it were, and come in to get a better look at your product. Here are some fantastic window display concepts from our members.
Nest Nappies has had some really funky and unique window displays over the years. Here are just some of them.
Eco Child has a delightful store in Victor Harbour and their displays always seem to highlight the simple beauty of their product range. A range of boxed product, hanging stock, fliers and rustic display shelving really help to give this shop (and the products on display) a natural feel.
Naurelle from Tots and Toddlers shares shop space with a number of other local businesses in Seymour. Naurelle uses a combination of slatwall and shelving to produce a product display that looks and feels both inviting and professional.
Cassandra from Mitch n Moo displays at a number of local markets on the Gold Coast. Baskets are here used to stack nappies so that they won’t fall over. This has the added benefit of being eye-catching. There is plenty of space in front of the display to have a play with the products.
Cassandra also provides her potential customers with the opportunity to try a baby carrier (with a weighted doll!) before they commit to purchasing. This is great for expectant parents or those purchasing for someone other than themselves. It can be useful to provide a life-sized doll for parents to practice nappy changes on too.
Founding ANA member, Salena Knight, created some beautiful displays in her Collaroy and Glebe stores. This one uses products to set a scene (the beach), which is always a lot of fun in a window display.
Salena went all out with eye-catching displays, like these ones!
An effective window or market display will create interest, drive potential customers into your store and improve sales. Noticed a great window or market display recently? Take a photo and tag us on Instagram @australiannappyassociation